New podcast episode: READ Foundation share their insights and learnings from running a successful UK Aid Match appeal

Categories: Communications, Education, Learning, Podcast, Women
21 September 2022

Speaking to Aamer Naeem and Zahid Rehman of READ Foundation in our latest podcast episode from the Learning Post, Morven Loh of The Social Change Agency delves into the organisation’s hugely successful ‘Because She Can’ (Empower Her) appeal which ran during Ramadan this year and raised £1.2 million, smashing its £370,000 target.

The podcast episode looks at seizing opportunities, messaging, harnessing the support of local communities and communications partners, and why perhaps in this occasion, grassroots support outperformed digital.

Empower Her Because She Can, example image from READ Foundation’s UK Aid Match Appeal campaign supporting girls’ education in Pakistan

Extract from episode:

“So, I think one of our key learnings from this campaign is to really have your plan as you do, work with your comms partners and make sure you have all your ducks in a row, but to ensure there’s flexibility…” – Zahid Rehman, READ Foundation.

Find out more on READ Foundation’s ‘Because She Can’ (Empower Her) appeal page (opens in a new tab).